Leah called and wants to create a box sign that will stand outside of her bakery to draw in foot traffic. She really wanted people in their cars driving up and down her street to immediately recognize what it is she sells....cakes and cupcakes. While dreaming up a design for the sign I had a slightly medieval thought. Quick history lesson...Back in the 16th in 17th centuries so many people were illiterate that shops used pictures of what they sold instead of words on their signs. That way even if you couldn't read, you still knew exactly what kind of products the shop sold. I've applied this idea to Leah's sign. Super graphic, super simple. People driving or walking up and down her street will know in an instant what it is she sells. I figure the brain makes associations more quickly with images than it does words :)
Who is Leah anyway?Leah is the genius behind Leah's Sweet Treats in Fort Worth, Texas. Check out her website (which I designed by the way) at leahssweettreats.com to see all the amazing edibles she creates!
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